DervalResearch has unveiled MapShake®, a new application that leverages NeuroAI technology to enhance local market research through interactive maps. This innovative platform is designed to help businesses across industries such as retail and FMCG gain insights into consumer preferences by combining neuroscience, machine learning, and geospatial analysis.
MapShake® empowers Category, Innovation, Brand, Product, and Marketing Managers to examine local market conditions without relying solely on traditional research methods. Users can input specific business questions, and the application’s machine learning algorithms will analyze relevant patterns, presenting the findings on an interactive map. This approach allows companies to tailor results to particular regions, sub-regions, products, and consumer personas, potentially aiding in retail location evaluation, regional product preference analysis, and go-to-market strategy assessments.
According to Prof. Diana Derval, Chief Investigator at DervalResearch, the platform integrates neuroscience with machine learning to uncover the underlying variables that influence business outcomes. MapShake® utilizes deep learning and embedding space models to mimic the analogy-based reasoning used by experts at DervalResearch. Its development was guided by Prof. Derval’s expertise in neuroscience and consumer insights, with input from the company’s research team and feedback from end-user co-creation loops. DervalResearch aims to provide an intuitive user experience while minimizing inaccuracies in data output.
The application also emphasizes geographical accuracy by employing an equal-area projection to accurately depict the relative sizes of continents, a feature developed using Natural Earth data under the guidance of cartography expert Johan Bremer. MapShake® will be showcased at the upcoming Neuromarathon 2026 in Italy on November 20, where Prof. Derval will present the Neurosciences x Machine Learning methodology for developing consumer and market insights.
MapShake® expands DervalResearch’s NeuroAI product portfolio, joining solutions like Mixshake®, which focuses on product and packaging consistency analysis. Together, these applications are designed to facilitate faster decision-making in product development, marketing, and market expansion. The launch underscores DervalResearch’s commitment to responsible artificial intelligence, as the company maintains its B Corp™ certification and aligns with the EU AI Act’s standards.
About DervalResearch
DervalResearch is a pioneering research firm using neurosciences and machine learning to decode human behavior and preferences. People are rational, they just have a very different perception. Personas’ decisions seem to just come down to culture and emotions but are in fact deeply rooted in their very own physiology, microbiome, sensory perception, and hormonal makeup, and can therefore be anticipated and better targeted. DervalResearch’s flagship NeuroAI-powered tools—MapShake® for generating deep local insights and Mixshake® for checking the product mix—equip global teams to make the right moves. With non-invasive yet powerful predictive tools like the Hormonal Quotient® (HQ), or the Derval Color Test, our neurodiverse team of scientists and designers help organizations seize business opportunities, increase their innovation hit rate, and develop planet and people-friendly experiences from Paris to Space. DervalResearch is a re-Certified B Corp™, meeting high standards of verified social and environmental performance, accountability, and transparency.
Contact:
Prof. Diana Derval, PhD
Chief Investigator
DervalResearch
Whatsapp/mobile: +31 644 34 9220
Email: [email protected]
Prof. Diana Derval, PhD
DervalResearch
+31 6 44349220
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